It is true that whether you sell industrial power plants or sticky puddings, the better you know your customer - and the better your customer knows you - the more likely you are to make that first sale and the increasingly profitable sales that follow. Exhibitions are more about relationship-building than selling a product. They are the most explicit form of direct marketing.
When it comes to the total quantity of a marketing interaction, nothing holds the candle to exhibitions. Exhibitions have a number of advantages over other media. They are powerful tools for:
Exhibitions also produce tangible results, making it easy to measure the medium's return on investment
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